I am looking for Brand Asset Valuator questionnaires? Thanks. objective conditions of a brand through brand asset valuator tool developed by .. questionnaire instrument with indicator explained in the following table. The Young & Rubicam Brand Asset Valuator thirty-two item questionnaire that included, in addition to a set of brand personality scales, four sets of measures.

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Brand Knowledge is the result and represents the successful finale of building a brand. The quadrant is divided into 2 parts a brand which is not focused tends to be stagnant b new brand which is better to be marked by the less differentiation, relevance, esteem and knowledge. This performance shows the implications of how companies manage their brands. On the vertical axis we have wsset brand strength — its relevance and differentiation, while on the horizontal axis, the brand stature -esteem and knowledge.

High media spends against a weak idea will not yield results. Knowledge is not a result of media Spends.

Understanding Brand Equity-Brand Asset Valuator Model(BAV model) – Brandsfun

Even though brands reach maturity, with good management, a brand can continue its Differentiation. Is your product relevant to consumers in regards to price, convenience, and fulfilling their needs? The decreasing leader in this brand results in the high sale marked by the high esteem and knowledge as the result of building the past successful brand but currently is in a position of low differentiation and relevance which has the meaning that the company need to do some research-based innovation to stay relevant.

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Buzz marketing like never before. Once you see how high or low your brand is rated in differentiation, relevance, esteem, and knowledge, you can use these measurements and relationships to assess your brand strength and brand stature.

This comparative metric allows for the diagnostic assessments necessary to truly benefit from the cross-category, global perspective. Basically, brand equity comes down to this: Brand asset valuator model BAV can arguably called the most extensive brand research programs ever done. Information on more than 13, brands has been collected providing up to 56 different scales and dimensions of consumer perception. Press Esc to cancel. Does the brand keep its assurances?

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The starting point for all brands is differentiation. Would consumers want to purchase your product or service? Your email address will not be published.

Brand Asset Valuator Questionnaires

Measure this by asking questions about how often consumers have come across your brand, if they recognize your brand, and how different it is from your competitors.

Brand Asset Valuator model shows that there is a direct correlation between Relevance and market penetration. A low level of Differentiation is a clear warning that a brand is fading. Esteem is the perceived quality and customer perceptions about growing popularity of a brand.


Knowledge means customer is aware questiomnaire the brand and understands what the brand or service stands for.

If unattended, their Stature will also begin to fall. Relevant Differentiation is the major challenge for brands and an important indicator of brand health. Leave a Reply Questionnaore reply Your email address will not be published.

Brand Asset Valuator Questionnaires – Forum

In the progression of building a brand, it follows Differentiation and Relevance. Here are the most important dynamics to note:. Skip to content Secondary left navigation Search Secondary right navigation. The Power Grid sets the strategic process by categorizing the strength or weakness of a brand.

That can improved to move brand into 2nd quadrant. Till date overconsumers across 32 countries have been interviewed. Brands managed properly, in accordance with Brand Asset Valuator model, have systematically demonstrated that they give, on average, higher margins, profit, growth and lower risk.